McDonald's Spain has launched a European project to promote children's reading as a family through a digital book platform which has just been launched in Spain. The challenge is to expand McDonald's Happy Meal experience in which, in addition to offering a wide variety of options on the menu, different ideas and actions are included for parents and children to meet the expectations of families related to fun and entertainment. entertainment.
Thus, McDonald's, which has already distributed in previous initiatives more than 32 million books printed in 37 languages throughout Europe, now supports parents in promoting reading and invites children to read in a fun, independent and interactive way . This commitment leads the leading restoration company in Spain to offer educational, fun and free proposals with a new interactive library of digital books.
The new interactive digital book platform has started in Spain on August 2, 2013 for free. The e-books can be consulted on any smartphone or tablet with Android or iOS systems or Computers, downloading a simple application or entering Happystudio. In addition to reading the new books, children can also create, share with their parents and even print their own digital books, using the option Books made by me.
The content of each book on the platform will be linked to the licenses and themes of the different Happy Meal releases throughout the year. For example, the first two offered are titled The best cities in the world Y The world of nature and will be linked to the McDonald's promotion The Smurfs 2, film in which travel and nature are key issues.
The content of the books joins this interactive platform with a new approach to reading thanks to digital functions and tools such as animations, question and answer games, image zooms, sound and music. A whole experimental world to approach reading in the most fun and accessible way possible.
We will take a look at HappyStudio and review the works that are published. We also remember that McDonald's has ample capacity and if it has already distributed in previous initiatives more than 32 million books printed in 37 languages throughout Europe, moving to interactive digital platforms, free and related to its Happy Meal programs is a great idea that Surely he triumphs between the kids and their families.
