The ANAR Foundation manages the single European telephone in Spain, 116 111, of attention to children and adolescents at risk. In this telephone, exclusively for minors, can find the necessary help completely anonymously and confidentially. From the Gray advertising specialist company, they considered how to send the message to a victim of child abuse, even when accompanied by their adult aggressor.
Knowing the average height of adults and children under 10 years in Gray created two different messages that while adults see a message of awareness, the children, but nevertheless, they see a message in which Anar's help is offered and the Foundation's phone number is shown. In the following video you can see the explanation and the street furniture in operation.
In Gray, they believe that advertising has worked because as the Anar Foundation has few resources to publicize its phone number to report abusers, this type of messages and the dissemination they have in the media and in comments on social networks is very appropriate to achieve the objective. The video already has more than 100,000 views on YouTube.
So for the Anar Foundation to be better known, there we leave the telephone number 116 111 for children and adolescents at risk.
